ITL
Core fibre duct deployment, construction execution and state PPP infrastructure buildout.
01 / Brand Truth
Infrastructure credibility before technology theatre.
iFibre Group is a Nigerian telecommunications infrastructure company building the duct and fibre layer for long-term public, mobile and digital services growth.
A national backbone business, expressed with operational restraint.
Founded in 2018, iFibre operates through state-level public-private partnerships, Rights of Way coverage and long-horizon network maintenance. The identity must reassure government partners, MNOs and institutional investors that the company can execute physical infrastructure at scale.
The brand voice is precise, sober and forward-looking. It avoids generic startup language, decorative cultural shortcuts and inflated claims. It speaks in terms of routes, corridors, uptime, access nodes, partnership structures and national digital capacity.
IMS
Network maintenance, repair, field response and continuity of service across active corridors.
VTN
Value-added digital services including smart city, IoT, telemedicine and backbone-enabled products.
Audience
State governments, MNOs, institutional investors and development finance stakeholders.
20,000kmFederal fibre project pipeline
3Subsidiary expressions
PPPState partnership model
02 / Logo System
The hexagon duct mark is the approved family anchor.
The master and subsidiary marks share one engineered hexagon structure. Each subsidiary changes only the accent behaviour needed to identify its operational role.
Group
Signal node and converging fibre strands for the master brand.
ITL
Parallel duct geometry for deployment and infrastructure build.
IMS
Waveform monitor logic for maintenance, repair and uptime.
VTN
Node-grid structure for value-added digital services.
Horizontal Lockup
iFibre GroupUse where width is available: websites, proposal covers, signage headers and investor decks.
Stacked Lockup
iFibreGROUPUse for square spaces, cover seals, PPE, decals and social avatars that require a centred composition.
Reversed Lockup
iFibre GroupUse white type on deep navy fields. Keep the teal mark accent at full strength for recognition.
| Master horizontal | Digital minimum 180px wide. Print minimum 45mm wide. Do not include the payoff below this size. |
|---|---|
| Stacked lockup | Digital minimum 96px wide. Print minimum 28mm wide. Use when the mark must remain visually prominent. |
| Mark only | Digital minimum 24px. Print minimum 8mm. For embroidery and PPE, use 35mm or larger where possible. |
| Clearspace | Maintain at least one centre-node diameter around every side of the mark or lockup. |
Clearspace Diagram
Keep partner logos, margins, rules and text outside the x-zone. More space is preferred on formal documents.
Approved Colourways
Full colour on cream or white. Reversed on Deep Navy. Monochrome navy, black or white where production requires one ink.
System Rule
The Group mark owns Signal Teal. Subsidiary accents appear only with ITL, IMS and VTN applications, not as decorative page colour.
Do not stretch or compress the mark.
Do not rotate or place the mark off-axis.
Do not recolour the master mark outside approved tokens.
Do not add shadows, bevels, glows or presentation effects.
03 / Exploration
New logo studies for refinement, not release.
These eight gpt-image-2 concepts test sharper typographic and icon directions against the same infrastructure-grade criteria. They are reference studies for future vector development.
Signal Node Wordmark
Bold iFibre wordmark with the i dot treated as a precise signal node.
Notched Signal Bar
A restrained engineered bar creates movement without becoming a full underline.
Industrial Condensed
Squared, condensed letterforms for signage, fleet and construction contexts.
Balanced Group Lockup
Two-line hierarchy with iFibre above a disciplined GROUP identifier.
Single Signal Node
One node and one arc: a minimal transmission cue for small-size use.
Duct Cross-Section
Physical conduit geometry reduced to a compact infrastructure symbol.
Route Intersection
Two clean fibre routes crossing through a shared node point.
Faceted Hexagon
A bolder hexagon silhouette with a single highlighted facet.
04 / Colour System
Deep Navy leads every brand environment.
The palette is designed for government documents, infrastructure signage, dashboards and investor-facing materials. Signal Teal is the Group highlight; subsidiary colours remain controlled identifiers.
Deep Navy#0A2463 / Master surface and primary identity colour / 12.1:1 on white
Signal Teal#0E7490 / Group accent, nodes, active rules / 6.3:1 on white
Warm Cream#F7F3EA / Primary reverse text and page contrast field
Slate Mist#E2E8F0 / Secondary text, quiet rules and technical captions
Fibre Green#047857 / ITL only / 6.2:1 on white
Signal Amber#B45309 / IMS only / 5.8:1 on white
Quantum Violet#6D28D9 / VTN only / 7.0:1 on white
Status Danger#B91C1C / Errors, warnings requiring action, misuse markers
Dominance
Deep Navy should carry the page, cover, signage or deck section. Use cream and mist for legibility, not decoration.
Accent
Signal Teal is the only Group-level highlight. Use it for thin rules, nodes, active states and short technical labels.
Subsidiaries
Green, amber and violet identify ITL, IMS and VTN. Keep each accent to a controlled strip, mark detail or label.
05 / Typography
An engineered voice with institutional reading comfort.
Saira gives the system a constructed display voice. Source Sans 3 handles long-form clarity. IBM Plex Mono labels the technical layer.
Display / Saira
20,000km Backbone
Use Saira 500-800 for covers, section titles, statistics, signage and high-priority interface headings.
Body / Source Sans 3
Public-private partnership infrastructure.
Use Source Sans 3 for proposals, body copy, captions, deck explanations, tables and forms.
Technical / IBM Plex Mono
LOS-IKJ-RW-2047
Use IBM Plex Mono for route IDs, coordinates, NOC labels, ticket references and tabular metrics.
@import url("https://fonts.googleapis.com/css2?family=Saira:wght@400;500;600;700;800&family=Source+Sans+3:ital,wght@0,400;0,600;0,700;1,400&family=IBM+Plex+Mono:ital,wght@0,400;0,500;0,600;1,400&display=swap");
| Cover title | Saira ExtraBold 800, 72-154px digital, line-height .92, letter spacing 0. |
|---|---|
| Section headline | Saira Bold 700, 42-96px digital, line-height .98, letter spacing 0. |
| Body copy | Source Sans 3 Regular 400, 16-19px digital, line-height 1.45-1.6. |
| Labels and data | IBM Plex Mono Medium 500, 11-13px, uppercase only for short operational labels. |
06 / Subsidiary Expressions
One Group system, three operational signatures.
The subsidiary system keeps iFibre visually unified while giving each business unit enough distinction for proposals, dashboards, uniforms and client-facing materials.
Telecommunications Limited
Building the Infrastructure Backbone
Use for civil works, duct deployment, Rights of Way execution, construction documentation, site boards and infrastructure progress reporting.
Maintenance Services
Reliability Through Every Metre
Use for fault response, service continuity, maintenance plans, network operations reporting, incident management and uptime assurance.
Value-Added Services
Innovating Beyond the Fibre Backbone
Use for smart city services, IoT platforms, telemedicine enablement, service-layer proposals and digital products built on the network.